The eCommerce Ladder
Step 6 - Advanced eCommerce

This can be considered advanced eCommerce, as developments stand at the present.  In a B2B situation the business could join on-line exchanges, eMarketplaces and related services, using the Internet to connect with business partners, suppliers and customers.  B2C companies could offer personalisation to customers, consider affiliate programs or advanced eMail marketing campaigns and customer management systems.

You might find the following articles on the Opportunity Wales Web site, of interest. They are related to this particular level of awareness and contain information on how to move to the next 'step'.

Banking and security
Digital signatures

Internet and electronic communications
EDI
EDI Technologies

On-line selling
eMarketplaces
ETOs