The eCommerce Ladder
Step 2 - Basic Web site

The business uses any combination of eMail, the Web and its own Web site in the running of the company.  Clients can view information on the site establishing the nature of the business and how to make contact.  On-line interaction is not yet possible.

You might find the following articles on the Opportunity Wales Web site, of interest. They are related to this particular level of awareness and contain information on how to move to the next 'step'.

eMail
Get better use from eMail

World Wide Web
Make effect use of search engines
How to market a Web site
Understanding your Web site statistics
Update your own Web site

eCommerce and your business
Developing your own eCommerce plan
eCommerce benefits
Communications
Procurement
Marketing
R&D
Supply Chain
Sales
Logistics